Youtube Ad - Basket (video)
Attention Metrics : Qcpm is a trap
One of the objectives behind establishing media attention measures is to identify media properties offering superior attention quality.
Nb of passenger in car influence attention to Out-of-Home ads (video)
Some mix media cause INATTENTION (VIDEO 16 secs)
Some mix media cause Inattention
Happy Personality and Media Ad Attention
Research suggests that happy individuals tend to have better attention levels, particularly in how they allocate their attention towards positive stimuli.